More than 19,000 presents were donated to the Met’s Christmas Tree Appeal this year, all of which will be hand delivered by officers and staff to children across London who may not otherwise have received one this festive season.
More than £29,332.62 was also raised via a fundraising website and directly through some boroughs. A proportion of these donations have gone towards buying presents for those children who did not receive one following the appeal. The remainder was donated to the Met’s chosen charity, Embrace Child Victims of Crime (CVoC), which is the only national children’s charity solely focused on helping children and families affected by crime.
The campaign was launched last month by Met Commissioner Cressida Dick. The Commissioner was joined by the Met's overall Christmas poster competition winner, 10-year-old Anna-Rose Donegan from Barnet, and they both got the appeal underway by switching on the Christmas tree lights outside New Scotland Yard.
Commissioner Cressida Dick, said: “Once again we have seen thousands of gifts donated by generous Londoners to those less fortunate. Christmas is a time for giving and who more worthy of receiving that generosity than children in care, in hospital, or otherwise in need.
“Our Christmas Tree Appeal grows and grows each year showing the generosity and goodwill of officers, staff and fellow Londoners. My deepest thanks go to all those who donated and to all the children who took part in the poster competition.”
Chief Executive Officer for Embrace, Anne Campbell, said: “Every penny raised for Embrace CVoC through the Christmas Tree Appeal will be used to fund a longed-for Christmas gift, or practical help, for children across the Greater London area who have suffered significant trauma through the most serious crimes. Thank you for showing kindness and generosity this festive season.”
For more information about Embrace, please visit their website
The gifts received were for children aged from one-week to 17 years old, and benefit those in need across all London boroughs. These children are currently being cared for by foster parents, in residential care homes, in refuges, in hospitals, or are children from low income families.
The Christmas Tree Appeal has been an annual event since 2012, spreading Christmas cheer across London with trees being lit up outside police stations and in other public places in all 32 boroughs.