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Met launches 2018 Christmas tree appeal

News   •   Nov 07, 2018 18:14 GMT

The Commissioner and poster competition winner Anna-Rose Donegan

Met launches charity appeal to ensure thousands of children across the capital receive a gift this Christmas.

The Met's Christmas Tree Appeal has been launched today Wednesday, 7 November; and will see trees lit up outside police stations and in other public places in all 32 boroughs to spread some festive cheer across London.

In the run up to the launch, thousands of children entered a competition to design a poster to promote the annual appeal. Every borough selected a local winner, who attended New Scotland Yard today with their families. The children also received certificates recognising their participation and got to meet police dogs and horses at the event.

Commissioner Cressida Dick was joined by the overall poster competition winner, 10 year-old Anna-Rose Donegan from Barnet, and they both got the appeal underway by switching on the Christmas tree lights outside New Scotland Yard.

Anna-Rose’s “Merry Copsmas” poster design showing a sleigh being pulled by a police car, was chosen from a total of almost 4,000 entries from children across London.

Londoners are encouraged to get behind the campaign and give a gift by taking a tagged ribbon from a tree on their borough or at New Scotland Yard and following the instructions on the tag.

The public will also be able to donate online to a chosen charity at This year’s charity is Embrace. Embrace Child Victims of Crime (CvoC) is the only national children’s charity solely focused on helping children and families affected by crime. Chief Executive Officer for Embrace, Anne Campbell said: “We are thrilled to partner with The Met for their popular Christmas Tree campaign, helping Embrace put a smile on the face of even more child victims of serious crime and their families across the capital.” For more information about Embrace, please visit

The suggested spend for gifts this year is no more than £20.

The gifts that were bought by the public in last year’s appeal, as well as monetary donations, enabled 19,000 gifts to be delivered to children across London.

Commissioner Cressida Dick said: “This is the second year that I have had the privilege of launching this amazing charity appeal which has been an annual event since 2012. Christmas is a time for giving and who more worthy of receiving that generosity than children in care, in hospital, or otherwise in need.

“Our Christmas Tree Appeal grows and grows each year showing the generosity and goodwill of officers, staff and fellow Londoners. My deepest thanks go to all those who donate and to all the children who have taken part in the poster competition.”

The gifts will be given to children aged from one-week to 17-years-old and benefits those in need across all London boroughs. The children are currently being cared for by foster parents, in residential care homes, in refuges, in hospitals, or are children from low-income families. All gifts will be delivered to the children before Christmas Day.