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Man jailed for violent aggravated robbery of jeweller's shop

News   •   Jan 10, 2020 17:29 GMT

[Andrew Elliott - during the robbery (left) - in custody (right)]

A man has been jailed after pleading guilty to the violent robbery of a jeweller’s shop in Haringey.

Andrew Elliott, 32 (04.03.87) of Downs Road, Luton appeared at the Old Bailey on Friday, 10 January and was sentenced to seven years and four months’ imprisonment. An assessment of dangerousness was found by the judge and an extended licence of three years was also imposed upon his release meaning the total sentence handed down was ten years and four months. Elliott must serve two thirds of his sentence and cannot be released without permission of the parole board.

He earlier pleaded guilty at Wood Green Crown Court on Thursday, 2 January.

The court also heard that Elliott has a number of convictions for robbery offences. In 2014 the defendant attended a New Year’s Eve party in Barking, Essex - he was with a group of men and they robbed the residents. Elliott was in possession of a 12-inch knife at the time. He was jailed in August 2014 for six years and released early on license in 2018. He was therefore on licence at the time of committing the robbery at the jewellers.

In June 2009 the defendant was one of three males charged with a robbery at a bookmakers in Barking, Essex. On the day in question two masked males entered the shop and gained access to behind the counter. A third male was standing by the front door acting as lookout. Both staff members were pushed to the ground and threatened with violence and £5000 was stolen. Elliott was convicted in June 2010 at Wood Green Crown Court and jailed for three years.

Officers from the North Area Command Unit launched an investigation after Elliott and two other men robbed a jewellers in Green Lanes, N8.

On Monday, 15 April 2019 at 12:45hrs, a man walked into the shop and asked for a piece of jewellery to be valued.

He handed a ring to the sole female employee. As she was examining the item, the male was seen on CCTV to put a glove on his hand. Moments later he launched an attack on the woman. She attempted to evade her attacker by running along the back of the counter, however the man was able to overpower her, forced her into a headlock and dragged her to the ground.

At that point, another male suspect forced entry to the store, closely followed by Elliott, and began ransacking the shop, stealing trays of jewellery from the various display cabinets. The female employee was fortunately able to escape and seek refuge in the rear of the store.

The men were seemingly unable to determine that the trigger switch for the door had to be activated for them to leave. In desperation, they used brute force to attempt to break open the front door however were unable to do so.

The first man escaped with the door closing immediately behind him, leaving hapless Elliott and his accomplice trapped. As he desperately attempted to escape, Elliott’s disguise of an oversized fisherman’s hat and sunglasses slipped to reveal his full face. He was eventually able to exit through the door. The final man could not open the sealed door from the inside. He ran around the shop several times in a frenzied bid to escape and discarded a tray of jewellery on the floor.

A member of the public who was walking past the shop, not realising there was a robbery in progress, approached the door from the outside and opened it. This allowed the man to make off.

Police responded immediately but the males had already escaped.

During the raid the robbers made off with a substantial amount of jewellery and caused extensive damage to shop fittings, display cabinets and the door.

Whilst on the run, Elliott took extreme measures in a bid to evade capture. Two large tattoos were emblazoned on his right cheek and neck to attempt to conceal the tattoo seen on the jewellery shop CCTV footage which read, ‘I still stand strong.’ The black and white rose tattoo designed to cover this was of such a poor quality the words could still be seen underneath which was subsequently photographed by officers.

The victim was terrified by the attack and although her injuries were not serious, she was left deeply shocked and disturbed.

During sentencing, Judge Mark Dennis QC said:

“You left behind a lady that was badly shaken and left effected by her ordeal. She was manhandled and had to flee to the back of the store where she hid in a lavatory. This was a planned and organised robbery, although the latter part was a fiasco.”

Detective Inspector Paul Ridley, from North Area CID, said:

“From the on-set of this investigation, I advised the public that all I needed was a name of the suspect such was the strength of the CCTV. This was clearly the case, assisted by Elliott’s botched execution of the robbery and his bizarre attempt at attempting to conceal his identity which included his amateurish disguise to the garish tattoos on his face and neck. This dangerous and violent criminal was left with no choice but to admit his guilt.

“While I am pleased to see one of the robbers paying the price for his part in this robbery, I remain focused on identifying and apprehending the two remaining suspects.

“Someone knows who they are and I urge anyone who can name these dangerous individuals to contact us without delay.

“The independent charity Crimestoppers has also offered a £5,000 reward for anyone who provides information that leads to the conviction of the suspects.

“To assist the public I am issuing enhanced aspects of the CCTV footage for greater clarity.

“This was a violent and cowardly attack on a lone woman, tell us what you know and help us remove these dangerous individuals from your area.”

Anyone with information that could assist the investigation is urged to contact North Area CID via 101 quoting 3266/15APR or Tweet @MetCC.

Information can also be reported 100% anonymously to the independent charity Crimestoppers on 0800 555 111 or online at Please note: the reward only applies to information passed directly to Crimestoppers and not the police.